DEKRA BMP

DEKRA Brand and Marketing Portal

Welcome

DEKRA opens a new chapter in global brand management with the DEKRA brand and marketing portal.

The goal? To give the DEKRA brand a contemporary, digital home and thus overcome the challenge of ensuring a consistent image around the world. To efficiently manage marketing processes with global scalability. Because: today, 48,646 DEKRA specialists ensure functional and digital safety on the road, at work and at home every day. In over 60 countries worldwide on all continents.

About DEKRA

Brand Showroom

Here you get to know the DEKRA brand. What does it typically do, how does it feel? What does DEKRA look like and what makes it? The overall appearance emerges based on the 4 brand elements.

Marketing Management

Here you can find everything you need to design DEKRA media or implement DEKRA marketing projects. From individual image motifs through handling support to the sales tool. With the assurance of being consistent and recognizable out and about. Thus, each individual campaign strengthens the perception and performance of our brand on the one hand, and in turn, each individual unit benefits from this global strength.