DEKRA
Brand and
Marketing
Portal
Welcome
Our new corporate design presents itself through modern design elements, a changed color scheme and a new typography. In addition, the Image-Mark will be more strongly established. We are creating a fresh, authentic and digital brand identity that will ensure greater recognition worldwide.
”With the new corporate design, we want to underscore our position as a leading global expert organization dedicated to safety, security and sustainability. Countless customers around the world trust DEKRA when it comes to dealing with the latest technologies and crucial future-oriented regulatory issues. This new clear visual identity is designed to strengthen this trust, helping us create a strong and consistent DEKRA brand.”
Stan Zurkiewicz
Manuals and Social media styleguides
CD manual DE
CD manual EN
Social media styleguide DE
Social media styleguide EN
Logo
The DEKRA Logo is a Word-Image-Mark. It consists of the Image-Mark at the front and theDEKRA Word-Mark written in capital letters. Unlike the lettering, the Image-Mark can also be used on its own.
Our colors
The brand color of DEKRA is green. The basic color is the DEKRA Logo green. Based on this, there are other green colors that can be used. Color is part of a company’s identity. It makes it easier to recognize the company and supports the messages it aims to communicate.
Typography
We use the Noto Sans font in our digital and analog media to create a uniform appearance. This font is available in characters in most languages and makes our brand recognizable worldwide.
Design elements
DEKRA Shield
Inspired by the Image-Mark, the DEKRA Shield was developed as a design element. To distinguish it from the Image-Mark, the DEKRA Shield may only be used in two colors. In addition, the DEKRA Shield is also used as an image container, and the angles and colors of the design element may not be changed. The DEKRA Shield may only be used in the direction shown.
Triangle
The Triangle is a three-sided design element with rounded corners. Its design is based on the shape of the Image-Mark. It can be used over a larger area as a colored background for texts. When used for small-format applications, it acts as an arrow shape and draws attention to particularly important content.
Visual imagery
The DEKRA imagery has a realistic look and features natural images. Manipulated or heavily edited images are not used. Using design elements with the images helps them blend into the DEKRA visual system.
