DEKRA Brand and Marketing Portal

Empowering Global Brand and Marketing Collaboration

With the DEKRA Brand and Marketing Portal, DEKRA opens a new chapter in global brand management. The goal? Giving the DEKRA brand a modern, digital home and thus mastering the challenge of ensuring a uniform presentation worldwide. Make marketing processes efficient and globally scalable.


Working together with colleagues and external partners in one application across the group and worldwide


Supporting internal and external users in marketing processes with the development of solutions and standards


Bundle data sources, benefit from central maintenance and actuality, automate marketing processes, develop and use standards


Shape and strengthen the DEKRA brand through consistent use of all brand elements

Empowering teams

Effective brand and marketing management in a central application within the global group structure

Involve partners

Involvement of external partners for efficient marketing processes and a consistent brand application

Create Brand Awareness

With the brand showroom, public users can also experience the DEKRA brand and get to know the brand elements

Brand Code

Derivation of the DEKRA brand code from the DEKRA brand elements and presentation in an animation.


All brand and marketing processes are bundled in the DEKRA BMP. You can access all other marketing applications in the DEKRA world from the portal - just like in a cockpit, you control your marketing activities centrally. The connected systems can be reached via single sign-on. A new login is not necessary.

Enterprise Asset Management

At the centerpiece of the DEKRA BMP there is a central media asset management system. All brand and marketing assets are centrally managed, published and provided to the various stakeholders for download.

Digital First

The appearance of the DEKRA brand has long ceased to be analog. In the digital age, it is also important to lead brand and marketing management into a new chapter and to enable employees and partners to communicate digitally with the DEKRA brand in one application.

Single Source of Truth

Provision, administration and controlling of all brand elements as well as marketing processes in a central portal for use in the global group structure with the involvement of external partners and stakeholders.

Added values for users

Central channel for all brand and marketing activities


Support of intern and extern users

Scaling marketing processes

Simplification of processes and procedures

Contents according to stakeholders

Support and approval of projects and measures

Central and CD-compliant provision of current assets

Highlights DEKRA Brand and Marketing Portal

Highlights of the DEKRA Brand and Marketing Portal include the media database, which provides users with centralized brand and marketing-relevant media. 

The Dashboard provides users with a personal area, with the option to manage their information and content in a way that is meaningful and convenient for their everyday use.

The Brand Showroom provides users with comprehensive information on DEKRA's Brand Elements. For example, it offers the right DEKRA logo file for a wide range of applications via a logo downloader. 

In the Marketing Management section, authenticated users will find everything they need to design their own DEKRA media or implement DEKRA marketing projects: In addition to access to the DEKRA media database, a topic-structured guidance area and access to other marketing systems in the DEKRA tool world. In addition, various support and inquiry options are available.

Media Database

All brand and marketing assets are centrally managed, published and provided to the various stakeholders for download.


Authenticated users manage their activities in the DEKRA Brand and Marketing Portal in their personal dashboard.

Logo and Claim Downloader

With just a few clicks, the DEKRA logo is available for download in accordance with the desired application.


In the guidance area, structured support is available for the implementation of DEKRA media and marketing projects.

Project Support

Internal and external users receive support in the creation of DEKRA marketing measures. Various forms are available to users, which support the approval and creation of projects and media in a user-oriented manner.

Questions? Any suggestions?

Then please feel free to contact us! Your inputs are most welcome - they help to continuously improve this complex tool. Whether in terms of user-friendliness, reliability or up-to-dateness. The BMP is never "finished" - it lives...

Your contact person

Svenja Sprengel-Frantz

Marketing Region Germany * AM41

Phone.: +49.711.7861-2824

Your contact person

Manuela Jelacic

Communication and Brand Management * V71

Tel.: +49.711.7861-2259