DEKRA Brand and Marketing Portal
Empowering Global Brand and Marketing Collaboration
With the DEKRA Brand and Marketing Portal, DEKRA opens a new chapter in global brand management. The goal? Giving the DEKRA brand a modern, digital home and thus mastering the challenge of ensuring a uniform presentation worldwide. Make marketing processes efficient and globally scalable.
Derivation of the DEKRA brand code from the DEKRA brand elements and presentation in an animation.
All brand and marketing processes are bundled in the DEKRA BMP. You can access all other marketing applications in the DEKRA world from the portal - just like in a cockpit, you control your marketing activities centrally. The connected systems can be reached via single sign-on. A new login is not necessary.
Enterprise Asset Management
At the centerpiece of the DEKRA BMP there is a central media asset management system. All brand and marketing assets are centrally managed, published and provided to the various stakeholders for download.
The appearance of the DEKRA brand has long ceased to be analog. In the digital age, it is also important to lead brand and marketing management into a new chapter and to enable employees and partners to communicate digitally with the DEKRA brand in one application.
Single Source of Truth
Provision, administration and controlling of all brand elements as well as marketing processes in a central portal for use in the global group structure with the involvement of external partners and stakeholders.
Added values for users
Highlights DEKRA Brand and Marketing Portal
Highlights of the DEKRA Brand and Marketing Portal include the media database, which provides users with centralized brand and marketing-relevant media.
The Dashboard provides users with a personal area, with the option to manage their information and content in a way that is meaningful and convenient for their everyday use.
The Brand Showroom provides users with comprehensive information on DEKRA's Brand Elements. For example, it offers the right DEKRA logo file for a wide range of applications via a logo downloader.
In the Marketing Management section, authenticated users will find everything they need to design their own DEKRA media or implement DEKRA marketing projects: In addition to access to the DEKRA media database, a topic-structured guidance area and access to other marketing systems in the DEKRA tool world. In addition, various support and inquiry options are available.
All brand and marketing assets are centrally managed, published and provided to the various stakeholders for download.
Authenticated users manage their activities in the DEKRA Brand and Marketing Portal in their personal dashboard.
Logo and Claim Downloader
With just a few clicks, the DEKRA logo is available for download in accordance with the desired application.
In the guidance area, structured support is available for the implementation of DEKRA media and marketing projects.
Internal and external users receive support in the creation of DEKRA marketing measures. Various forms are available to users, which support the approval and creation of projects and media in a user-oriented manner.
Questions? Any suggestions?