The brand color of DEKRA is green. The basic color is the DEKRA Logo green. Based on this, there are other green colors that can be used. Color is part of a company’s identity. It makes it easier to recognize the company and supports the messages it aims to communicate. In addition to the brand color green, there are three accent colors: dark blue, orange, and yellow. These are used to highlight specific elements or, for example, to draw attention to an event, date or special promotion. They should be used sparingly.
Important: Green is always the predominat color!
DEKRA Logo green
Used for the Logo and elements based on it, such as the DEKRA Shield and the Triangle.
Dark green
Used for backgrounds, headlines, design elements, such as the Triangle, and text boxes.
Light green
Used for calls to action and small design elements.
These may be used sparingly in communication, for example, in presentations or newsletters; they are used to visually highlight relevant information when necessary.
For highlighting/differentiating information, such as infographics, diagrams, eye-catchers
Do not use for large areas (e.g. backgrounds)
