The DEKRA imagery has a realistic look and features natural images. Manipulated or heavily edited images are not used. Using design elements with the images helps them blend into the DEKRA visual system.
Composition: Expressive image structure that creates a sense
Content: Everyday situations that viewers can identify with
Color scheme: Natural light, no subsequent filters.
Dark images: Should only be used where absolutely necessary.
Icons are used to represent information or interactions in a simple way. The basic principle of an icon is that viewers can grasp its meaning with a quick glance. The symbol should therefore be as simple and self-explanatory as possible. Icons should also be recognizable and memorable.