Visual Imagery
Introduction
Acutal photographs
Composition
Expressive image structure that creates a sense
Content
Everyday situations that viewers can identify with
Color scheme
Natural light, no subsequent filters.
Dark images
Should only be used where absolutely necessary.
Icons
Line Icons
We use line icons from Font Awesome in the "Regular" style, which feature a distinct outline. Icons are not compressed or stretched – bold and fine outlines are undesirable.
Solid Icons
Are intended as a complementary representation. For example, they can be used to display different button states on websites or to ensure icon visibility on photos with highly mixed colors or complex patterns.
Color
For the icon outlines, we use both our primary and accent colors. Icons can be used on solid color backgrounds and on images.
Bullet Points
Icons are not a substitute for bullet points. Exceptions may occur; please refer to the use cases in the guidelines for evaluation.
Illustrations
To ensure consistent design across all DEKRA communication materials, isometric illustrations within our corporate color palette should be used.
Style
Objects are shown in a 3D representation on a 2D surface without perspective distortion. The lines follow a 30-degree grid.
Form
The proportions of the components should match visual habits. People should be depicted with as natural proportions as possible.
Level of Detail
Our illustrations are characterized by a deliberately reduced level of detail. People are depicted without facial features to represent all ethnicities equally.
Color
All color shades between 10% and 100% saturation may be used. Gradients and transparencies are not used.
Icons
