Typography
The DEKRA Typography
Like the logo and the color, the lettering is also an important component for recognizing the DEKRA brand.
The headlines in our communication offers a lot of flexibility & variety.
Headlines are always individually designed: a mix of different font sizes, font styles and font colors.
Best Practices
Accents within a headline:
Define at the beginning which words are the core message of the headline.
Never combine more than 3 fonts and font sizes with max. two shades of green (secondary colors: dark green and bright green) + white in a headline.
The copy block is designed in the primary color DEKRA logo green.
Download pdf-file
Download idml-file
Line Pitch
The line pitch is done according to graphical discretion or optical impression, since the font Futura does not have uniform letter sizes.
Ensure readability
If using typo on images/pictures, please make sure, that the area under the typo in the image is darkened. The use of a drop shadow is also recommended here, to achieve even better readability.
Please not like that - Typo properly applied
ARIAL font for Online and MS Office Applications
Texts are written in the Arial font, which is available on the PC.
Arial is a system font, i.e. it is preinstalled on all computers and can be used regardless of the computer and the browser. Texts are structured by means of size differences. Individual words can be highlighted using bold.
Note: Please do NOT embed Arial in your web page, please program the page to apply the preferred browser font.
FUTURA Plus for graphic design online or print
The DEKRA company fonts – Futura and Minion – must be used in all graphic design no matter if it is for online or print media. Futura is used mainly in headings, short introduction texts and information boxes.
Longer texts are reserved for Minion.
Futura Plus
The Futura Plus from URW covers the Latin area, Greek and Vietnamese.
For the non-Latin area we recommend the following fonts, as they are very similar to Futura Plus: