Logos and Claims
Introduction
If the use of the logo is provided for in your contractual relationship with DEKRA, please contact your DEKRA contract partner, who can provide you with the DEKRA trademarks. For DEKRA employees and partners, no separate registration is necessary. You can download the files after login.
Trademark notice
The DEKRA word mark, word-image mark and logo mark displayed on these pages, whether or not appearing with the trademark symbol ®, are registered trademarks of DEKRA e.V. or DEKRA subsidiaries. The use, reproduction, modification, or any other utilization of the Trademarks published here is permitted solely within the scope of the content displayed on this portal. Any use – in particular, commercial use, transfer, or public display – requires the express written consent of DEKRA or the respective rights holder. Any unauthorized use or abuse of these trademarks is expressly prohibited and constitutes a violation of trademark law, copyright law, other intellectual property rights or unfair competition law.
Examples
Word-Image-Mark
We use this Logo variant outside of an established DEKRA context: for example, for advertising banners, trade fairs, out of home, print ads, the website, and any other form of communication for positioning the brand.
Image-Mark
We use the Image-Mark within an established DEKRA context, for example, as a favicon (on the website), on social media (profile picture), and in internal communication. In this case, the DEKRA context is already established, so we do not need a word and Image-Mark. Using the Image-Mark enhances the visual element of the DEKRA Logo.
The box can be used when this is necessary for technical or optical reasons.
Don'ts
- The position of the logo mark must not be changed.
- The logo mark must not be mirrored or rotated.
- The logo mark must not be recolored arbitrarily.
- The wordmark must not be used independently.
- The background color must not be altered arbitrarily.
- The ratio between the background and the logo mark must not be changed.
- The logo must not be distorted.
Free space
The free space guarantees that the DEKRA Logo has sufficient space to be effective at all times.
The free space is equivalent to the height of the capital D.
DEKRA Claim
“On the safe side” is the central promise of the brand.
The claim is not linked to the Logo. It has a clear and at the same time restrained sender function. The visibility of the claim must be guaranteed. In the case of smaller formats, it must be checked whether the claim is readable. For example, to use the claim on small formats, it can be used as a single post in social media.
The claim “On the safe side” should preferably be used worldwide.
The existing national claims, such as “Alles im grünen Bereich” retain their validity and can continue to be used if culturally necessary.
The protective space of the claim is the hight of one capital letter.
The text color of the claim adapts to the layout accordingly.
Color variants
The Logo is used at a wide variety of touchpoints. It should be visible, memorable and recognizable. The background is decisive for the selection of the Logo color variant.
Primary
The green forms of presenting the Logo are used when the background is white or the Logo is placed on light-colored photo or video content. The square white area is positioned underneath the Logo when this is ab- solutely necessary for technical or optical reasons.
Secondary
The white variants are used when the background is green or the Logo is placed on dark photo or video content.
Grayscale
In grayscale, the Logo is only used in exceptional cases and where technically necessary.
Usage principles
