Logo and
Claim
Introduction
The DEKRA Logo is a Word-Image-Mark. It consists of the Image-Mark at the front and the DEKRA Word-Mark written in capital letters. Unlike the lettering, the Image-Mark can also be used on its own.
Examples
Word-Image-Mark
We use this Logo variant outside of an established DEKRA context: for example, for advertising banners, trade fairs, out of home, print ads, the website, and any other form of communication for positioning the brand.
Image-Mark
We use the Image-Mark within an established DEKRA context, for example, as a favicon (on the website), on social media (profile picture), and in internal communication. In this case, the DEKRA context is already established, so we do not need a word and Image-Mark. Using the Image-Mark enhances the visual element of the DEKRA Logo.
The box can be used when this is necessary for technical or optical reasons.
Don'ts
Please note the information shown
Free space
The free space guarantees that the DEKRA Logo has sufficient space to be effective at all times.
The free space is equivalent to the height of the capital D.
DEKRA Claim
“On the safe side” is the central promise of the brand.
The claim is not linked to the Logo. It has a clear and at the same time restrained sender function. The visibility of the claim must be guaranteed. In the case of smaller formats, it must be checked whether the claim is readable. For example, to use the claim on small formats, it can be used as a single post in social media.
The claim “On the safe side” should preferably be used worldwide.
The The existing national claims, such as
“Alles im grünen Bereich” retain their validity and can continue to be used if culturally necessary.
The protective space of the claim is the hight of one capital letter.
The text color of the claim adapts to the layout accordingly.
Color variants
The Logo is used at a wide variety of touchpoints. It should be visible, memorable and recognizable. The background is decisive for the selection of the Logo color variant.
Primary
The green forms of presenting the Logo are used when the background is white or the Logo is placed on light-colored photo or video content. The square white area is positioned underneath the Logo when this is ab- solutely necessary for technical or optical reasons.
Secondary
The white variants are used when the background is green or the Logo is placed on dark photo or video content.
Grayscale
In grayscale, the Logo is only used in exceptional cases and where technically necessary.
Principles of use
