Colors

Introduction

The brand color of DEKRA is green. The basic color is the DEKRA Logo green. Based on this, there are other green colors that can be used. Color is part of a company’s identity. It makes it easier to recognize the company and supports the messages it aims to communicate. In addition to the brand color green, there are three accent colors: dark blue, orange, and yellow. These are used to highlight specific elements or, for example, to draw attention to an event, date or special promotion. They should be used sparingly. Important: Green is always the predominat color!

Primary colors

DEKRA Logo green

Used for the Logo and elements based on it, such as the DEKRA Shield and the Triangle.


Dark green

Used for backgrounds, headlines, design elements, such as the Triangle, and text boxes. 


Light green

Used for calls to action and small design elements.

Accent colors

These may be used sparingly in communication, for example, in presentations or newsletters; they are used to visually highlight relevant information when necessary.

  • For highlighting/differentiating information, such as infographics, diagrams, eye-catchers
  • Do not use for large areas (e.g. backgrounds)

DEKRA Logo green

RGB 0/129/67
HEX #008143
CMYK 100/0/90/20
HKS 57 K
Pantone 348 C
RAL 6029
100 %
40 %
60 %
80 %

Dark green

RGB 0/107/82
HEX #006B52
CMYK 85/30/70/25
HKS 56 K
Pantone 3425 C
RAL 6000
100 %
40 %
60 %
80 %

Light green

RGB 100/179/44
HEX #64B32C
CMYK 70/0/100/0
HKS 65 K
Pantone 361 C
RAL 6018

White

RGB 255/255/255
HEX #FFFFFF
CMYK 0/0/0/0
Pantone 000 C
RAL 9003
100 %
40 %
60 %
80 %

Print black

RGB 0/0/0
HEX #000000
CMYK 100/0/0/100
HKS black 6 C
Pantone black 6 C
RAL 9005
100 %
40 %
60 %
80 %

Digital black

RGB 0/0/0
HEX #000000
100 %
40 %
60 %
80 %

Light grey

RGB 213/213/213
HEX #D5D5D5
CMYK 0/0/0/25
HKS 97K, 25%
RAL 9006
100 %
40 %
60 %
80 %

Accent color dark blue

RGB 0/46/85
HEX #002E55
CMYK 100/85/40/35
HKS 38 K
Pantone 534 C
RAL 5000
100 %
40 %
60 %
80 %

Accent color yellow

RGB 255/204/0
HEX #FFCC00
CMYK 0/20/95/0
HKS 4 K
Pantone 7406 C
RAL 1023
100 %
40 %
60 %
80 %

Accent color orange

RGB 239/124/0
HEX #EF7C00
CMYK 0/60/100/0
HKS 7 K
Pantone 152 C
RAL 2000