The DEKRA Brand Color.

And the accent design colors.

DEKRA is green.

The color green is one of the primary recognition features of our brand image.​


The primary color is used in full tone for the logo.

For the other accent design colors, see the DEKRA color range. ​

Primary Color

Note: Since January 2022, we have slightly changed the HEX and RGB color values of our logo color (primary color) to match our print appearance. 

Primary Color DEKRA Logo Green

RGB 0/123/67
HEX #008143
CMYK 100/0/90/20
HKS 57 K
Pantone 348 C
RAL 6029

Secondary colors

Secondary Color White

RGB 255/255/255
HEX #FFFFFF
CMYK 0/0/0/0
Pantone 000 C
RAL 9003
100 %
40 %
60 %
80 %

Secondary Color Darkgreen

RGB 0/107/82
HEX #006B52
CMYK 100/0/90/50
HKS 56 K
Pantone 561 C
RAL 6026
100 %
40 %
60 %
80 %

Secondary Color Light Green

RGB 100/179/44
HEX #64B32C
CMYK 70/0/100/0
HKS 65 K
Pantone 361 C
RAL 6018
100 %
40 %
60 %
80 %

Secondary Color Light Grey

RGB 213/213/213
HEX #D5D5D5
CMYK 0/0/0/25
HKS 97 K
Pantone 421 C
RAL 9006
100 %
40 %
60 %
80 %

Secondary Color Darkblack only for print

RGB 0/0/0
HEX #000000
CMYK 100/0/0/100
HKS black 6 C
Pantone black 6 C
RAL 9005
100 %
40 %
60 %
80 %

Secondary Color Black

RGB 0/0/0
HEX #000000
CMYK 0/0/0/100
HKS HKS 88
Pantone Prc black C
RAL 9004

Accent design colors

100 %
40 %
60 %
80 %

Accent Color Darkblue

RGB 0/46/85
HEX #002E55
CMYK 100/60/10/60
HKS 38 K
Pantone 296 C
100 %
40 %
60 %
80 %

Accent Color Magenta

RGB 199/6/110
HEX #C7066E
CMYK 20/100/20/0
HKS 26 K
Pantone 214 C
RAL 4006
100 %
40 %
60 %
80 %

Accent Color Orange

RGB 239/124/0
HEX #EF7C00
CMYK 0/60/100/0
HKS 7 K
Pantone 151 C
RAL 2009
100 %
40 %
60 %
80 %

Accent Color Yellow

RGB 255/204/0
HEX #FFCC00
CMYK 0/15/100/0
HKS 4 K
Pantone 1225 C
RAL 1023
100 %
40 %
60 %
80 %

Accent Color Lime yellow

RGB 232/224/0
HEX #E8E000
CMYK 15/0/100/0
HKS 69 K
Pantone 397 C
RAL 1016
100 %
40 %
60 %
80 %

Accent Color Purple

RGB 76/15/131
HEX #4c0f83
CMYK 80/90/0/0
HKS 36 K
Pantone 2086 C
100 %
40 %
60 %
80 %

Accent Color Turquoise

RGB 0/255/255
HEX #00ffff
CMYK 70/0/5/0
HKS 50 K
Pantone 319 C

The Paper Recommendations​

In communication by means of printed material, paper, in addition to the design, plays a central role.


Paper is significantly more than just a print substrate. The 
combination of look and feel of the paper gives the DEKRA print products a special, individual effect. In addition to the design, the condition communicates on a further, more subtle level. 


Despite the large number of printed materials produced by the 
DEKRA locations by means of different print service providers, standard specifications ensure a homogeneous appearance with a uniform​ color design as well as high print quality and feel. 


The quality of the paper selected has a major influence on these 
success factors. For this reason, we have defined the followingpaper for an authentic and consistent appearance.

Standard Brochures and Flyers​

Matt-painted illustration printing paper, high degree of whiteness, 
closed surface.

Envelope: 250 g/m²

Interior sides: 150 g/m²

Image Brochures, Annual Reports

Semi-matt-painted artificial printing paper,high degree of whiteness, suitable for refinements.


Good experimental values resulted in the use of

  • Profisilk
  • Galaxiceramic
  • BVS matt-painted


The grammage to be chosen by you must be appropriate to the print 
product.

Fact sheets, leaflets, masters etc.​

Letter paper: 80 g/m²

Business card: 300 g/m²

Fax: 80 g/m²

Memo: 80 g/m²

Recommendation card: 250 g/m²

Posters: 190 g/m², illustration printing paper