General visual language
DEKRA's visual language follows a unifying, overarching understanding of content and aesthetics. The focus is always on people. The lighting mood is bright, positive, sunny. Thus the motifs give "a good feeling with certainty" and reflect our brand promise.
What do our images want to show? First and foremost, the relationship between man and service. In relatively everyday picture motifs (at home, in traffic, at work), their benefit or performance is depicted for specific target groups. Natural, unstaged, but obviously professional and with a love for detail - appealing pictures that draw the viewer into their world because he feels: This is here and now. From person to person.