All motifs that appear as "headlines" (such as website headers, posters, advertisements or title motifs of flyers and brochures) are characterised by a special look. This unifies all DEKRA websites visually through its typicity.
On the one hand, this look is achieved through a special colour scheme.
On the other hand by adding a so-called "vignette".
This darkens certain areas of the image, tapering towards the edge.
The aim is to ensure that the text elements placed on it are rich in contrast and easy to read.
The most relevant areas of the picture, on the other hand, are given a striking emphasis by the light focus.
The selection of both areas and the use of these stylistic devices is very deliberate.