Who we are.
We will be the global partner for a safe, secure and sustainable world
We are the leading brand for safety. As a global partner for a safe world, we create safety on the road, at work, and at home. Our experts are thought leaders in safety for topics that move the world.
Brand for Safety
Establish DEKRA as the LEADING BRAND for safety.
The brand is the decisive differentiation feature of our company and simultaneously the driving force for our growth. Our customers must experience the DEKRA brand as distinctive and unique at each point they come into contact with it.
The DEKRA Brand Strategy is our Masterplan
- We pursue a uniform one-brand strategy worldwide.
- The brand positioning determines the guidelines for our behavior, our appearance and our standards.
- An emotive presence of our company is the central differentiation feature among the competition.
- The DEKRA brand makes a significant contribution to increasing the company value.
Attitude and Promise
The attitude that makes us UNIQUE.
Our brand platform is based on our attitude with which we deal with customers, partners and colleagues, the brand promise that we always aim to be “on the safe side”, and the brand values according to which we live and work.
Management employee, Sao Paulo, Brazil
"Our mandate is safety and it does not end with the performance of the service or the end of a working day. Safety must be lived, always and everywhere.”
The relevant characteristics that determine our actions.
In order to communicate our vision in a credible and relevant way, we all act on behalf of the brand as convincing brand ambassadors.
Therefore, our brand values are derived directly from our people values.
The 5 Focus Areas will help us to improve our existing service portfolio, while at the same time ensuring the development of new services. This will be achieved through the distinct technology & business focus that the Focus Areas provide.
5 Focus Areas
Business & Service Drivers:
- Future Vehicle & Mobility Services
- Information & Cyber Security Services
- Sustainability Services
- Remote Services
- Advanced Analytics Services